September 22, 2009
Written for Newfangled’s Blog

Here’s an easy Twitter trick that lets you track any links you post-~ giving you basic analytics info to help boost your social media strategy.

lf you follow the steps below, from, you can see how many of your followers clicked your link, also known as a “click-through rate.”

  • First of all create an account on (takes 2 seconds).
  • After that pick a web page that you would like to share with your followers (like a post from your blog or some cool website), and shorten the URL inside your bit.iy account.
  • Tweet a message describing that page and containing the link.
  • Wait at least a couple of hours and count the total number of clicks.

bit.lyFor those not familiar with, it’s a popular URL shortener, which helps cut any ridiculously long links down to a manageable Twitter size. After you create a shortened link, you can log back in anytime and check how many clicks it has received. You can use this bit-ly information to gauge the popularity of your tweets and help guide your Twitter content strategy. For example, if a certain link has an unusually high click-through rate, your followers are clearly more interested in that topic!

This trick definitely comes in handy when you post a link to an external site, where you don’t have access to any analytics information… And when you link back to your own website, it’s a great complement to our Newfangled CMS and Google Analytics tracking tools.