January 28, 2011
Written for Viget Labs’ Four Labs Blog
Original Post

Here at Viget, we love working with young start-ups to help them establish their identities and express a personality that really stands out.

Recently we worked with our friends at MoreBetterLabs to design a new marketing homepage for Ruzuku is an online social learning community, and it needed a more compelling homepage design to coincide with the launch of user registration.

As you can see, the original page was pretty basic … (before)

… While the new design gives this start-up much more personality! (after)

After learning more about Ruzuku, we created a series of mood boards to explore different design directions and narrow down the best fit. This final concept is bright and welcoming, and the polaroids feature images of real users — which help give an engaging new face to the Ruzuku community.

“It was a lot of fun working with you guys on this, and we’re very happy with the design,” said Jackson Fox, Principal Interaction Designer at MoreBetterLabs (and Viget alum). We had a blast working together on this, and congratulations to the Ruzuku team!