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June 20, 2011
Written for Viget Labs’ Four Labs Blog
Original Post

Here at Viget, we all have an annual conference/training allowance, among our other awesome job perks … And, we certainly put it to good use two weeks ago, when four Vigets traveled across the country to learn and make new friends!

For my training, I returned to my hometown of Chicago for WebContent 2011. This year’s theme was “Going Mobile,” and I spent two days soaking up a ton of information on content strategy and the mobile web. From a workshop on Content Strategy 101 to in-depth sessions on the latest mobile trends and their implications for your business, the conference’s offerings gave me plenty of food for thought and a whole new list of ideas for tackling my clients’ content issues. I also got to know a bunch of new faces in the web industry — plus, I got to eat wonderful Chicago pizza for a few days!

Brand and strategy consultant Margot Bloomstein of Appropriate, Inc., speaking at WebContent 2011 -- and using Viget's own SpeakerRate to get feedback on her presentation

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