When a Brand Relationship Goes Sour: Resolution

April 12, 2012
Jillian

Handshake

As a follow-up to my previous post on the termination of my tenure as a PetSmart Pet Parent, I spoke this afternoon with a representative of Communispace — who facilitates the Pet Parents online community. She had contacted me after reading my last post, and we discussed my perspective on what had happened. I thought it was a productive conversation, and I certainly appreciate Communispace’s willingness to reach out and connect with me!

Tags: Branding,

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