Digital Project Management & Communications


Learn the inner workings behind Jillian Kuhn Warren’s personal and professional website

SEO Audit: Step 1

SEO Audit: Day 1

How do I know if I’m doing SEO right? Sure, I know the rules, but am I really practicing what I preach?

After attending the Monday’s Raleigh SEO Meetup on How to Audit Your Site for SEO, I returned home with the motivation to finally kick the tires of’s SEO strategy and see how it’s working. I always update this site with SEO best practices in mind, but (as it’s a personal side project and not my actual work), I’m not always as diligent as I could be, usually in the interest of saving time.

With my SEO vigor renewed, I set out to accomplish Day 1 of Phil Buckley‘s SEO site audit workbook. (It also helps that I spent the rest of the week at home sick, so I had extra free time to devote to the project!)

Day 1

  1. Test my domain at to confirm that all instances of my domain name (,, etc.) all resolve one single canonical page. I added a few basic 301 redirects for different possible versions of my homepage URL that users might type into their browsers, just in case.
  2. Spider my site (I used Screaming Frog) for an inventory of all links to check for 404s, missing meta data, and complicated strings of redirects. I realized I haven’t always been diligent about creating unique page titles and meta descriptions for every tiny piece of content, so I spent plenty of time adding those. Plus, I found and fixed an internal link spelling error and a few external links to pages that had since changed URLs.
  3. Check Google Webmaster Tools, particularly the new Site Health feature, to confirm Google is able to properly access my site. No problems there!
  4. Test my site at For a site like mine, this really didn’t come in handy, especially since I didn’t want to sign up for an account.

Day 1: complete! I’m always invigorated by attending industry events like the Raleigh SEO Meetup, but then other priorities compete for my energy and I fail to follow through on all the ideas and tips I accumulate. I hope to stick with this one and put all 7 days of the SEO Audit plan into practice.

Time to Rebrand!

I got married!

On November 12, I got married! Now comes the interesting process of legally changing my name.

I’ve spent many years building my personal brand around “Jillian Kuhn,” so the decision to take my husband’s name was not taken lightly. However, now that I’ve committed to the change, I get to undergo an exercise in rebranding. The time has come to shift all my brand equity to a new name: Jillian Kuhn Warren.

I’m looking forward to the challenge, so keep an eye out for some big changes — once everything settles down after the wedding, of course! is live! homepage

After a few months of toying around with WordPress, choosing a theme, gathering content, sketching wireframes, and writing a lot of HTML, is finally live and ready for the public! As a web professional and general creative type, I figured it was about time I make the effort and launch my own site on my own domain. I hope to build on this over the years — but for now, let’s sit back, relax, and enjoy my newly launched website. Thanks for visiting!

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