Jillian Warren

Digital Project Management & Communications

Tag: Social Media

Around the Web: March 2013

Around the Web

Here are some interesting links I’ve collected and shared online throughout the past month. Enjoy!

Content Marketing

Design

Lifestyle

Social Media

Web Apps & Google

Farewell to Posterous

Jillian Kuhn Warren's Posterous

I was sad to learn that Posterous, an easy-to-use blogging platform, will be shutting down at the end of April. It’s not unexpected news, since Posterous was acquired by Twitter in 2012, but I’ve enjoyed using it for the past few years and hate to see it go.

Personally, this news meant that it was time for me to find a new home for my photo blog, where I post random snapshots from my life via my cell phone camera. Fortunately, though, the transition was an easy process. I was able to export my Posterous posts, create a new pics.jillianwarren.com subdomain, and port the Posterous posts into this new WordPress blog.

It’s nothing fancy (to be honest, it’s largely shots of my dog), but if you ever want to peer into the random goings on of my daily life, check it out.

Pinterest for Professionals

Jillian Warren's Pinterest boards

At times, Pinterest feels like a glorified recipe swap. But, at its best, it’s a way to bookmark interesting web content and share with other likeminded individuals.

I’ve got two boards, titled “Work” and “Content,” that serve as a repository for articles, infographics, etc., that pertain to my line of work: everything from marketing to design to SEO to content ideas. Take a look, and see if anything appeals to you!

Featured on @PennCareerDay

@PennCareerDay

I am a proud University of Pennsylvania Quaker — and, as such, I was thrilled (and honored!) to be last week’s featured alumni contributor to Penn Career Services’ “A Day in the Life” series. Throughout the course of one business day, I tweeted about my job and my activities on the University’s @PennCareerDay Twitter account.

@PennCareerDay Twitter stream

You can read my tweets on @PennCareerDay (although the next alum will surely be posting soon!), and check out my featured alum profile.

Penn Career Services featured alum profile

Thanks so much to Shannon and the Penn Career Services team for this opportunity!

Twitter Plagiarism: Someone Stole my Tweet!

Twitter

What would you do if someone stole your Twitter content and passed it off as his own to further his business? It happened to me!

I was attending the PubCon web marketing conference and sitting in a session about web analytics. Google Analytics‘ Tim Claiborne mentioned some exciting new changes to his product, so I tweeted a quote from his presentation:

@jillyk's PubCon tweet about Google Analytics changes

Throughout the session, I’d been monitoring Twetchup, a tweet aggregator that tracks tweets by PubCon session, to see what my fellow conference-goers were saying. One minute later, I saw the following tweet pop up:

A plagiarized tweet from a fellow PubCon conference attendee

I’m withholding the username, but this account belongs to a California-based SEO business. The founder of this company had been sitting near me in the previous PubCon session. I don’t know for certain if it’s her behind the corporate Twitter account — but if so, she’s old enough to know better than to plagiarize.

Every single thing about that tweet is exactly the same as mine. The style of the tweet, most notably the punctuation between the quote and the speaker’s twitter handle, is different from everything else she’s posted from the conference. It’s very clearly a copy and paste job.

Twitter plagiarism? Seriously?

If you’re trying to promote your business as credible, professional, and knowledgeable — don’t steal somebody else’s words. It’s common sense, really. I know I certainly wouldn’t want to hire someone who “borrows” content from others and then passes it off as her own.

To make things worse, I continued to watch the Twitter stream as the copycat tweet got retweeted multiple times, even by the session’s moderator… And they all attributed it to the plagiarizer!

I’ve never run into something like this before, so I don’t particularly know how to handle it. Do I respond to the tweet? Do I call her out publicly? Do I call her out privately? Ultimately, I opted to take the high road and posted a public tweet to my Twitter account, without the conference hashtag (#pubcon) or the plagiarizer’s Twitter handle:

@jillyk's response to the plagiarized tweet at PubCon

I didn’t want to start a Twitter “fight” or stoop to the same level by directly calling her out in front of the whole conference, and I’d honestly like to know if any of my followers have had similar experiences. If so, how have they dealt with it? What do they think is the proper course of action? If there’s anything I’ve learned about Twitter, I’ve learned that it’s an excellent way to get the opinions and advice of your peers — and that you should think before you act or do anything that could instigate Twitter drama.

This whole situation brings up much bigger questions: is there a such thing as plagiarism on Twitter? Do you own your Twitter content? Furthermore, is there a generally accepted Twitter code of ethics — a type of “man law” among Twitter users that emphasizes common courtesy and ethical standards? How should we deal with Twitter plagiarizers?

Tracking Clicks on Your Twitter Links

bit.ly

September 22, 2009
Written for Newfangled’s Blog

Here’s an easy Twitter trick that lets you track any links you post-~ giving you basic analytics info to help boost your social media strategy.

lf you follow the steps below, from DailyBlogTips.com, you can see how many of your followers clicked your link, also known as a “click-through rate.”

  • First of all create an account on bit.ly (takes 2 seconds).
  • After that pick a web page that you would like to share with your followers (like a post from your blog or some cool website), and shorten the URL inside your bit.iy account.
  • Tweet a message describing that page and containing the bit.ly link.
  • Wait at least a couple of hours and count the total number of clicks.

bit.lyFor those not familiar with bit.ly, it’s a popular URL shortener, which helps cut any ridiculously long links down to a manageable Twitter size. After you create a shortened bit.ly link, you can log back in anytime and check how many clicks it has received. You can use this bit-ly information to gauge the popularity of your tweets and help guide your Twitter content strategy. For example, if a certain link has an unusually high click-through rate, your followers are clearly more interested in that topic!

This trick definitely comes in handy when you post a link to an external site, where you don’t have access to any analytics information… And when you link back to your own website, it’s a great complement to our Newfangled CMS and Google Analytics tracking tools.

Twitter: Changing How We Read & Write Online

Twitter Fail Whale

May 8, 2009
Written for Newfangled’s Blog

l’m an active Twitter user, and l keep finding small Twitterisms creeping into my everyday writing. Creative ways of getting around the 140-character limit are appearing in everything l type… “&” instead of “and,” “#” instead of “number,” using only 1 space between sentences instead of the usual 2, etc.

It’s really starting to bother me.

Anyone else having this problem? Finding yourselves typing everything in Twitterese?

Now that Twitter is blowing up all over the media and more & more accounts are being created every day, I’m starting to wonder about the effects it will have on the general vocabulary & writing style (I’m a grammar geek)– as well as what effects it may have on people’s online attention spans. Having everything broken down into convenient little 140-character bites will surely change the way we consume information online. I, for one, admit that it’s much more difficult to digest a multi-page news story now that I’ve grown accustomed to getting my breaking news updates from tiny blurbs.

There’s plenty of documentation out there about website users’ reading patterns– that we mostly “scan” website text and rarely ever read every single word. Twitter is just going to escalate this behavior, which already poses a significant roadblock for websites that rely heavily on text to get their message across. It’s already hard enough to get visitors to your website and then actually pay attention to your writing, but will Twitter make it even more difficult?

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