Think back to your school days, when you were tasked with writing the longest research paper of your life. Chances are, you pulled an all-nighter before the deadline and miraculously cranked out an acceptable essay (double-spaced, of course). Looking back, do you think this was your finest work? Would you want the rest of the world to look at this hastily thrown-together effort as the ultimate representation of your abilities?
No, I didn’t think so.
What do people think when they hear your name?
Every person, as well as every company, has a specific brand and reputation. There is a certain message you communicate about yourself through everything you say and do, and this message generates external expectations of your behavior and performance.