Always be marketing.
Jillian believes that your personal or professional brand should inform every decision you make and shine through in every action you take. She successfully integrates important marketing and branding principles into her various disciplines, drawing on data analysis and her knowledge of behavior and persuasion to advance an agenda.
Your website is the cornerstone of your marketing strategy. As a freelance consultant, adjunct member of Viget’s marketing team, and project manager of marketing-focused web sites, Jillian uses a variety of tools to make sure every aspect of her clients’ web presence is fully optimized.
Writing and Messaging:
All writing is persuasive. Even expository or journalistic writing has subtle messaging behind it, and Jillian strategically chooses words and formats to increase the marketing value of her writing. From press releases to resumes, she creates marketing collateral that helps her clients really shine.
Your media offerings should always back up your brand and portray your business in the best possible light. As a television marketing producer, not only was Jillian in charge of the station’s on-air promotions, but she was also the company’s primary brand expert – defining the station’s “personality” and pushing her coworkers to consistently reinforce it. A former supervisor commented that Jillian “believed in the brand she was promoting, and it showed.”